The Fire the Agency Playbook

Fire the $700 agency. Build the AI version yourself.

The method and prompts I used to replace a $700-a-month SEO agency, plus the full build of the system that did it. No coding.

No fake recipe

A method that works, not ten magic steps.

Anyone who sells you “do steps 1 through 10 and you’ll rank” is selling you something that worked for them, once. What you get here is the method I actually used, the prompts that go with it, and a complete worked example to adapt to your business.

You don’t need to code. You need to know your business, know what you want, and know enough to direct the AI.

The worked example

You ask. It plans, writes and drafts.

Part 3 shows you how to build this, step by step: a system that picks what to write next, writes it in your voice and drops it into WordPress as a draft.

You stay the boss. It never publishes on its own.

seo-system · what’s next
› you: what should I write next?
→ checking the keywords you already rank for…
→ spring is 6 months out. Suggest: “spring yard cleanup checklist”
› you: go
→ drafting the page, linking it to your lawn care page…
✓ SEO check passed
✓ saved to WordPress as a draft
› you: read it, click publish
yourbusiness.com/wp-admin · New draft by your AI
Teeth Whitening: What It Really Costs (and What’s Worth It)
When a repair still makes sense
100
SEO check
  • Keyword in title
  • Clear headings
  • 3 internal links
  • Meta description
  • No duplicate page
✓ Saved as a draft. Waiting for your review.
What’s inside

Three parts and every prompt.

Part 1

Pick the bill

A line-item audit to find the service you hate paying most, and prompts to spar with AI about whether it’s even worth replacing.

Part 2

Set up safely

Treat AI like a new hire: onboarding notes, access rules and a safety checklist, so nothing goes live without you.

Part 3

The AI SEO system

Research, write, SEO-check and send drafts straight into WordPress. Build briefs for version 1 and the finished system.

Appendix

Every prompt in one place

Copy, paste, fill in the brackets. Works with ChatGPT, Claude, Gemini and the AI app builders.

Before and after

The agency vs. the AI system

AgencyAI system
Monthly costAbout $700About $20 in AI tools
What I gotAn occasional blog postAs many pages and posts as I wanted to review
Who decided what to writeThe agencyMe
Planning aheadRarely“Six months from now I want to rank for spring cleanups.” Start now.
Who it’s for

Owners and builders.

  • Owners who want to stop paying for marketing they can’t see working
  • Builders who want to sell AI-powered savings to local businesses
  • Anyone who has never written code and doesn’t plan to start
Who wrote it

Autbot, a 20-year service-business owner

Started a company with about $8,000 and grew it past $2.5 million in revenue with nine employees and eight trucks. Not a programmer. An operator who learned to manage AI the way you’d manage a new hire.

Questions
Do I need to know how to code?

No. You describe what you want, the AI builds it, and you check the work.

What does it cost to run the system?

My SEO system ran on about $20 a month in AI tools, plus a rank tracker.

Does it only work for one kind of business?

No. Dentist, landscaper, salon, law office, gym: the worked example comes from a home-service business, but the method and prompts are written for any small business. Everything in [brackets] is something you fill in for yours.

When can I buy it?

Soon. Join the early-access list and you’ll get the launch price first.